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Cannabis. This is what Jordan Kiefer, Kory Kiefer, and Cameron Fritts chose as their business when they started JK Logix.
JK logix is an exciting idea right from the word go. Despite being federally illegal, they trailblazed an industry, which is crazy.
Of course, everything was a hurdle; getting the license, funding, operation cost, setting up a business, and whatnot.
But they stuck to their idea and weathered the storm. Moreover, it was an expensive affair with an uncertain future. CRAZY again.
They had to survive for 16 months before getting their license. And in the meantime, they were building up their marketing and branding. And according to Jordan Kiefer, it is their equipment and team that sets them apart.
And slowly, they got into Instagram, started spreading the word, interacted with people, and hit the ground running.
They needed to create awareness via social media because they couldn’t implement any traditional advertising methods as the business was federally illegal.
Three key takeaways from this podcast:
The marketing and branding of JK Logix
The business model of JK Logix
How does JK Logix get its employees
Final word
With a solid team and a well-thought-out roadmap, they have got things moving in the right direction.
To know more, check out the podcast now.
[skipto time=2:59]2:59 – Early life. [/skipto]
[skipto time=31:51] 31:51 – The successor of the business.[/skipto]
[skipto time=34:01]34:01 – Finding customers. [/skipto]
[skipto time=1:14:17]1:14:17- International customer. [/skipto]
[skipto time=2:21:35]2:21:35- How does the company grow. [/skipto]
The creator & host of Truck N’ Hustle, is a renowned personality in the trucking & logistics industry who hosts podcasts with the reputed & successful trucking entrepreneurs to share the knowledge required to start & sustain the logistics business!
Jordan and Kory Keifer, started their trucking journey with their family business, Matrix Transportation providing 3PL services and hauling auto parts building a sizable business of over 60 trucks and 150 trailers. In 2016 they began to explore secure transport along with their partner, Cameron Fritts and JK Logix was born. JK Logix's expertise along with their innovative approach, helps their customers with effective and efficient cost savings. Their highly trained professionals and by utilizing the finest innovative technologies they provide the best customer service.
